Updated: Aug 8
$10,000 Per Month in Google Advertising can help a charity organisation succeed
Google For Nonprofits is a program, which offers eligible organisations access to Google products and discounts that help solve the challenges nonprofits face.
With Google Ad Grants, nonprofits organisations get $10,000 every month to:
recuit new volunteers
Step #1 - Make sure you are eligible
To be eligible for a Google for Non-profits account, an organisation must: Be registered as a charitable organisation in one of the listed countries. All organisations must be verified as a non-profit organisation by TechSoup or the local TechSoup partner.
Agree to the Google for Non-Profits Terms.
Step #2 - Meet the local requirements
Organisations must qualify as one of these:
tax exempt non-profit organisations operating on a non-profit basis for the public benefit
federal not-for-profit corporations
provincial non-profits"Include quotes by experts in your post to add credibility."
In Canada, the organisations must be currently registered with TechSoup Canada, TechSoup Global's regional arm.
Step #3 - Apply for a TechSoup Validation Token
Validation tokens can only be created by the TechSoup Canada account holder and only issued to someone who is authorised to represent the non-profit.
Validation tokens expire after 60 days; it is best to create them only when they are needed.
Step #4 - Become TechSoup Verified
If you do not have a TechSoup Validation Token, then you must apply for one.
If your non-profit has not been validated by TechSoup Canada, you must first register.
The TechSoup Canada program is open to charities, libraries and non-profits incorporated under specific Acts of legislation.
Take three (3) quick steps to become TechSoup verified:
Sign up as an individual
Register your organisation
If you are submitting a branch application, then enter the parent organisation’s name and separate your brand location with a hyphen.
Step #5 - Apply for Google Ad Grants
If you already have a Google for Non-profits account, then use the G4NP login email for the Google Ad Grant application. Else, use a Gmail address that is not yet associated with a Google Ad Grant account.
There are some website requirements that you must satisfy to complete the Google Ad Grants application.
Complete a list of questions about:
annual fundraising goals
annual marketing budget
marketing ang fundraising channels
After the form is submitted, the review typically takes 3 business days. If you are approved, then Google Ad Grants will be activated.
Start Advertising on Google Ads!
After completing these steps, you can start advertising with $10,000 budget each month! This funding can go a long way in transforming and growing your organisation's impact.
Running a successful Google Ads campaign takes some Search Engine Marketing expertise, especially to stay compliant with the Grant policy. If you need help with your Grants application and marketing campaign, then reach out to me at sadeuzb.com.
Share this article or this slide presentation with your network to spread the word to other nonprofits, so that more organisations can make a big difference in the world!