Service Details

Review account set-up, campaign set-up, website & conversion tags, campaign structure, targeting (keywords, audiences, locations), budgets & pacing, and recommend actions for resolution & improvement

Research keyword & search trends, compare competitors’ plans (keywords, ads, and webpages), assess competitive position (market share), and recommend SEM strategy

Research keyword & search trends, compare competitors’ plans (keywords, ads, and webpages), define keyword match criteria, organise keywords into ad groups and campaigns, compose expanded text ads (ETAs) or responsive search ads (RSAs), prepare ad extensions, define audience and location targets, outline campaign strategy, including budget distribution

Research keyword & search trends, competitor comparison (keywords, ads, webpages), competitive position (market share), recommend campaign structure, budget, audience targets, KPIs, conversion rate optimisation strategy

Analyse metrics, formulate actionable insights, and recommend strategy for next flight

Review landing page design (fonts, buttons, colours, media), message and experience, and recommend steps to resolve friction, and improve user engagement and conversion rate

Confirm G4NP and Google Ad Grant eligibility
Provide region-specific instructions for TechSoup Validation
Complete application for a Google for Non-Profit account
Complete application for the Google Ad Grant
Issue a detailed list of compliance parameters

Integrate Google Ads with 3rd party tool/app (e.g., Shopify, Mailchimp, Salesforce, HubSpot) to pass data for remarketing, offline conversion tracking and lead optimisation
Provide instructions for continued use and future maintenance

Review product listing errors, warnings, and disapprovals, provide instruction and oversight to resolution, recommend Google Shopping growth strategies

Develop strategy for running Google Ads/Microsoft Ads campaigns in Adobe Portfolios