START YOUR CAREER IN DIGITAL MARKETING
Expertise. Intuition. Ingenuity.
Do you want to hone your professional skills and to feel confident in your ability to work smart and deliver meaningful output?
Do you need 1:1 training & coaching in Search Engine Marketing?
Whether you are a novice or you have up to 5 years of experience, there is a range of topics we can explore.
You'll learn the best approaches to:
TARGETING & OPTIMISATON
Discover opportunities to eliminate friction, increase user engagement & align content with business goals.
BIDDING & BUDGETING
Find out what relevant searches are gaining or losing traction, how user interests and expressions vary by season and region.
Explore the search volumes, costs and competitiveness of short-tail and long-tail keywords
DATA ANALYSIS & REPORTING
Increase conversion rates and capture qualified leads with an optimised post-click experience.
Find & engage more volunteers, donors and supporters with funding from Google For Non-Profits.
Reach relevant audiences at lower costs per click and with higher ad engagement.