Step up your skills in digital marketing
Expertise. Intuition. Ingenuity.
Are you a business owner who wants to run your own digital campaigns?
Are you a freelancer or junior marketer who wants to accelerate your career?
Are you a school or community group whose members need skills training to enter into the digtal marketing industry?
Do you need training & coaching in Search Engine Marketing?
Let me help to hone your professional skills so that you can feel confident in your ability to work smart and deliver meaningful output!
You'll learn the best approaches to:
TARGETING & OPTIMISATON
Align audiences with business goals, increase user engagement and move prospects along the conversion funnel.
Become a marketing marksman!
BIDDING & BUDGETING
Forecast, apply and adapt budgets and bids for capturing the most opportunities at efficient costs.
Become a champion at balancing
risks and rewards!
Align the ad message to user charactertistics, to increase relevance and deliver the most impactful message every time.
Become an adaptable communicator!
DATA ANALYSIS & REPORTING
Identify and asses critical data points. Develop an action plan based on real-world insights and campaign performance.
Become an analytical genius!
Uncover and resolve points of friction or errors affecting performance.
Become an eagle-eyed problem solver!
Split test two or more variables to determine what is impacting results. Iterate on findings to optimise.
Become an experimental scientist!
Get the combined benefits of technical training and professional mentorship, to develop your digital marketing skills and career.
Are you ready to create & manage great campaigns?
If you prefer to train in Google Ads - Search in your own time and at your own pace, then my Search Engine Marketing Masterclass may be just what you need!
Search Engine Marketing:
From "I Don't Know"
To "I'm a Pro!"
Just what a newbie needs to get ahead!
Cover a vast selection of topics and launch your first project to start your SEM Professional Career!